Comments on: What have you been up to? http://adstravaganza.wordpress.com/2007/05/25/what-the-hell-have-you-been-up-to/ Fri, 06 Mar 2009 05:01:16 +0000 http://wordpress.com/ hourly 1 By: Erin McElwain Wetzel http://adstravaganza.wordpress.com/2007/05/25/what-the-hell-have-you-been-up-to/#comment-840 Erin McElwain Wetzel Mon, 06 Aug 2007 17:17:01 +0000 http://adstravaganza.wordpress.com/2007/01/25/what-the-hell-have-you-been-up-to/#comment-840 I graduated in '95 and was once the President of Adlab. Christopher Cakebread was my mentor. After I graduated I took an Account Coordinator job at CC&D Communications, a small boutique agency in Boston. I then moved back home to the SF Bay Area where I held various marketing positions at CMP Publishing, Disney Internet Group, CNET, Gap Inc. and am currently VP of Marketing at iChapters.com, the eCommerce division of Thomson Learning. I'm married with 2 dogs and live in Menlo Park, CA. I'm an avid outdoor enthusiast and am training for my first trialthon! AdLab was the starting ground for what has become a successful career in Advertising. I graduated in ‘95 and was once the President of Adlab. Christopher Cakebread was my mentor. After I graduated I took an Account Coordinator job at CC&D Communications, a small boutique agency in Boston. I then moved back home to the SF Bay Area where I held various marketing positions at CMP Publishing, Disney Internet Group, CNET, Gap Inc. and am currently VP of Marketing at iChapters.com, the eCommerce division of Thomson Learning.

I’m married with 2 dogs and live in Menlo Park, CA. I’m an avid outdoor enthusiast and am training for my first trialthon!

AdLab was the starting ground for what has become a successful career in Advertising.

]]> By: Lauren Alpert Magnin http://adstravaganza.wordpress.com/2007/05/25/what-the-hell-have-you-been-up-to/#comment-419 Lauren Alpert Magnin Tue, 26 Jun 2007 18:32:41 +0000 http://adstravaganza.wordpress.com/2007/01/25/what-the-hell-have-you-been-up-to/#comment-419 Walter Lubars was my favorite professor ever! Although I will always remember what he said to me (in Adlab in '89) "You are very talented. But you'll never make it in advertising because you're too nice." I'm still nice, and I'm still in advertising, Walter! I'm an AD at Davis Elen Advertising in Los Angeles. I started out my career in New York at Y&R, and moved to L.A. 3 years later. I work mainly on Knott's Berry Farm and I play right field on the company softball team. Walter Lubars was my favorite professor ever! Although I will always remember what he said to me (in Adlab in ‘89) “You are very talented. But you’ll never make it in advertising because you’re too nice.”

I’m still nice, and I’m still in advertising, Walter! I’m an AD at Davis Elen Advertising in Los Angeles. I started out my career in New York at Y&R, and moved to L.A. 3 years later. I work mainly on Knott’s Berry Farm and I play right field on the company softball team.

]]> By: Bernie Aronson http://adstravaganza.wordpress.com/2007/05/25/what-the-hell-have-you-been-up-to/#comment-348 Bernie Aronson Sun, 24 Jun 2007 20:13:53 +0000 http://adstravaganza.wordpress.com/2007/01/25/what-the-hell-have-you-been-up-to/#comment-348 I thought I had left a message but now it's gone. Ahhh, the wonders of hi-tech. Anyway, I was with Terry Clarke at ClarkeAronsonGoward Advertising in Boston. I graduated from BU{PAL} so, helping Walter and his flock at AdLab was really a payback for me. Jon Goward and I worked with AdLab and helped them create and produce a TV spot that won a Hatch Award from the Ad Club of Boston. It's a very prestegious award that ad agencies and creative people work hard to achieve. I also want to cogratulate David Lubars who set the tone for his outstanding career as an intern at CAG. Those were the days! Bernie Aronson I thought I had left a message but now it’s gone. Ahhh, the wonders of hi-tech. Anyway, I was with Terry Clarke at ClarkeAronsonGoward Advertising in Boston. I graduated from BU{PAL} so, helping Walter and his flock at AdLab was really a payback for me. Jon Goward and I worked with AdLab and helped them create and produce a TV spot that won a Hatch Award from the Ad Club of Boston. It’s a very prestegious award that ad agencies and creative people work hard to achieve. I also want to cogratulate David Lubars who set the tone for his outstanding career as an intern at CAG. Those were the days!

Bernie Aronson

]]> By: Jolie Lenehan Hellings http://adstravaganza.wordpress.com/2007/05/25/what-the-hell-have-you-been-up-to/#comment-122 Jolie Lenehan Hellings Tue, 05 Jun 2007 00:43:05 +0000 http://adstravaganza.wordpress.com/2007/01/25/what-the-hell-have-you-been-up-to/#comment-122 SPC - '84 Professor Lubars was one of my favorites at BU and Ad Lab was a huge amount of fun. It was a defining college experience because I decided to go into advertising right then and there. I worked at Ketchum then on to Foote, Cone & Belding. I then went to Microsoft in 1991and have been on the client side ever since working with O&M, A&L, Wieden + Kennedy and McCann on a variety of ad campaigns. SPC – ‘84

Professor Lubars was one of my favorites at BU and Ad Lab was a huge amount of fun. It was a defining college experience because I decided to go into advertising right then and there. I worked at Ketchum then on to Foote, Cone & Belding. I then went to Microsoft in 1991and have been on the client side ever since working with O&M, A&L, Wieden + Kennedy and McCann on a variety of ad campaigns.

]]> By: Beth (Shafer) Falewicz http://adstravaganza.wordpress.com/2007/05/25/what-the-hell-have-you-been-up-to/#comment-120 Beth (Shafer) Falewicz Tue, 05 Jun 2007 00:02:49 +0000 http://adstravaganza.wordpress.com/2007/01/25/what-the-hell-have-you-been-up-to/#comment-120 COM '02 After graduating, I worked for 2 years at Allen & Gerritsen in Boston as a Marketing Manager on NEBH, Honey Dew Donuts and AZEK Trimboards. For the last year or so, I have been working at Digitas Boston on the OnStar account as a Project Manager - Push your blue button! COM ‘02

After graduating, I worked for 2 years at Allen & Gerritsen in Boston as a Marketing Manager on NEBH, Honey Dew Donuts and AZEK Trimboards. For the last year or so, I have been working at Digitas Boston on the OnStar account as a Project Manager – Push your blue button!

]]> By: Flávia Carvalho http://adstravaganza.wordpress.com/2007/05/25/what-the-hell-have-you-been-up-to/#comment-116 Flávia Carvalho Wed, 25 Apr 2007 18:49:48 +0000 http://adstravaganza.wordpress.com/2007/01/25/what-the-hell-have-you-been-up-to/#comment-116 COM '02 After graduating, worked at Ogilvy & Mather for 2.5 years. Then moved to BBDO NY where I've been for the past 2+ years. I worked on M&M's for a while and now am on the Pizza Hut account. Bring on the cheese, baby. COM ‘02

After graduating, worked at Ogilvy & Mather for 2.5 years. Then moved to BBDO NY where I’ve been for the past 2+ years. I worked on M&M’s for a while and now am on the Pizza Hut account. Bring on the cheese, baby.

]]> By: Liz Gumbinner http://adstravaganza.wordpress.com/2007/05/25/what-the-hell-have-you-been-up-to/#comment-115 Liz Gumbinner Wed, 25 Apr 2007 14:51:41 +0000 http://adstravaganza.wordpress.com/2007/01/25/what-the-hell-have-you-been-up-to/#comment-115 Wow all these names. Graciela...holy moly. COM '90 here, you know back when there was one computer in all of COM and it was the size of a minivan. I've been in advertising ever since graduation, from Jordan McGrath to Leonard Monahan to Della Femina, finally landing at Deutsch for five years. I left in 2000 to inject more life in my life. Since then I've been freelancing, and now am a part/time creative director for david and goliath in LA, working from home in Brooklyn. I'm also the proud mama of an almost two year old, with her yet unnamed sister on the way any day now. Additionally I'm the co-editor of <a href="http://coolmompicks.com" rel="nofollow">Cool Mom Picks</a>, a shopping blog for hip parents featuring non-mainstream gifts and gear for kids. I'm also a parenting blogger and freelance writer, and have a weekly column at Time Out NY/Kids. I'd love to make the adstravaganza but I fear my water would break all over Bob Montgomery forever scarring him for life. Wow all these names. Graciela…holy moly.

COM ‘90 here, you know back when there was one computer in all of COM and it was the size of a minivan.

I’ve been in advertising ever since graduation, from Jordan McGrath to Leonard Monahan to Della Femina, finally landing at Deutsch for five years. I left in 2000 to inject more life in my life. Since then I’ve been freelancing, and now am a part/time creative director for david and goliath in LA, working from home in Brooklyn. I’m also the proud mama of an almost two year old, with her yet unnamed sister on the way any day now.

Additionally I’m the co-editor of Cool Mom Picks, a shopping blog for hip parents featuring non-mainstream gifts and gear for kids. I’m also a parenting blogger and freelance writer, and have a weekly column at Time Out NY/Kids.

I’d love to make the adstravaganza but I fear my water would break all over Bob Montgomery forever scarring him for life.

]]> By: Pam http://adstravaganza.wordpress.com/2007/05/25/what-the-hell-have-you-been-up-to/#comment-113 Pam Wed, 25 Apr 2007 02:44:29 +0000 http://adstravaganza.wordpress.com/2007/01/25/what-the-hell-have-you-been-up-to/#comment-113 Pamela Bloore COM 1988 Well, thanks to my BU experience I didn't have to break a sweat to land a job at Ogilvy & Mather NY right out of school. Then one day an ad sales rep from one of the publishing co's whispered in my ear - and I wound up in Pubishing for 7 years. In the end I ran 3 different magazines so that was fun. After this stint, it became clear that my true destiny was to be a presentation and communication coach. So for the last 10 years I've been running a consulting business in NY. All of our clients are ad agencies (except for that one Architural Design Firm). Occasionally, I still tell one of Walter Lubars' stories to my clients...about the toilet paper. Does anyone else remember it? Betsy Brill? I believe you were there! I am hoping to make it to Adstravaganza, but I do have a 2 year old...so we'll see. Drop me a note if you'd like to catch up. Pamela Bloore
COM 1988

Well, thanks to my BU experience I didn’t have to break a sweat to land a job at Ogilvy & Mather NY right out of school. Then one day an ad sales rep from one of the publishing co’s whispered in my ear – and I wound up in Pubishing for 7 years. In the end I ran 3 different magazines so that was fun. After this stint, it became clear that my true destiny was to be a presentation and communication coach. So for the last 10 years I’ve been running a consulting business in NY. All of our clients are ad agencies (except for that one Architural Design Firm).

Occasionally, I still tell one of Walter Lubars’ stories to my clients…about the toilet paper. Does anyone else remember it? Betsy Brill? I believe you were there!

I am hoping to make it to Adstravaganza, but I do have a 2 year old…so we’ll see. Drop me a note if you’d like to catch up.

]]> By: Greg Mattera http://adstravaganza.wordpress.com/2007/05/25/what-the-hell-have-you-been-up-to/#comment-112 Greg Mattera Tue, 24 Apr 2007 13:33:10 +0000 http://adstravaganza.wordpress.com/2007/01/25/what-the-hell-have-you-been-up-to/#comment-112 COM 1999 I have been working in direct marketing (database, lettershop & fulfillment) since I can remember.. Throughout the years I have received alot of calls from my customers for a one-stop (print/mail)shop and in in January of 2007 my Company ListPerfect (www.listperfect.com) merged with Premere Color (www.premerecolor.com) to create a database, print, mail & fulfillment powerhouse.. The result is a one-stop resource that will include creative, print, mailing services and database management, all under one roof. The combined company will operate under the name Premere Color and be headquartered in Rockland, Massachusetts.. See you all Thursday and for the love of god and BU alumni start sending me some DATABASE/PRINT/MAIL work!!!! Please feel free to e-mail me at gmattera@premerecolor.com or call me at 617-899-5312.. LATER!!! COM 1999
I have been working in direct marketing (database, lettershop & fulfillment) since I can remember.. Throughout the years I have received alot of calls from my customers for a one-stop (print/mail)shop and in in January of 2007 my Company ListPerfect (www.listperfect.com) merged with Premere Color (www.premerecolor.com) to create a database, print, mail & fulfillment powerhouse..
The result is a one-stop resource that will include creative, print, mailing services and database management, all under one roof. The combined company will operate under the name Premere Color and be headquartered in Rockland, Massachusetts..
See you all Thursday and for the love of god and BU alumni start sending me some DATABASE/PRINT/MAIL work!!!! Please feel free to e-mail me at gmattera@premerecolor.com or call me at 617-899-5312.. LATER!!!

]]> By: Betsy Brill-Steckelman http://adstravaganza.wordpress.com/2007/05/25/what-the-hell-have-you-been-up-to/#comment-111 Betsy Brill-Steckelman Sat, 21 Apr 2007 12:59:08 +0000 http://adstravaganza.wordpress.com/2007/01/25/what-the-hell-have-you-been-up-to/#comment-111 COM 1988 Originally, I had wanted to work at a big advertising agency after graduation, but felt that nothing could complare to the AdLab experience. Instead, I became a snowboard pro and also have been working as an advertising/marketing/public relations consultant, mostly with charities, so I could keep my hand in the business. My LuMont Award sits proudly on my trophy shelf for all to see (and for most to comment, "What the heck is a LuMont?"). Sorry I will not be able to make it to the Adstravaganza, but I did want to say hi to my former classmates and my favorite BU Professor, Walter Lubars. Please feel free to e-mail me at betsybu88@aol.com. COM 1988
Originally, I had wanted to work at a big advertising agency after graduation, but felt that nothing could complare to the AdLab experience. Instead, I became a snowboard pro and also have been working as an advertising/marketing/public relations consultant, mostly with charities, so I could keep my hand in the business. My LuMont Award sits proudly on my trophy shelf for all to see (and for most to comment, “What the heck is a LuMont?”). Sorry I will not be able to make it to the Adstravaganza, but I did want to say hi to my former classmates and my favorite BU Professor, Walter Lubars. Please feel free to e-mail me at betsybu88@aol.com.

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